Binance broadcasts strategic partnership with YG Leisure

Binance and YG will develop Metaverse, NFT and gaming alternatives with the settlement

corporations will even work collectively Creating an eco-friendly ecosystem for NFTs.

SingaporeFebruary 7, 2022 /PRNewswire/ — BinanceThe world’s main blockchain ecosystem and cryptocurrency infrastructure supplier has introduced the signing of a Memorandum of Understanding (MoU) with YG Leisure Inc. (YG) to kind a strategic partnership. of south korea Main multinational leisure company.

As a part of the strategic partnership, Binance and YG will collaborate on plenty of blockchain initiatives, together with collaborations within the NFT sector. Binance will present the NFT platform and know-how infrastructure, whereas YG will provide the NFT content material and gaming belongings.

The 2 corporations additionally plan to actively pursue alternatives for varied digital belongings to develop Binance Sensible Chain-based video games, collaborate on constructing the metaverse, and develop distinctive experiences and companies for followers.

The partnership between Binance and YG is predicted to create a constructive synergy between the 2 corporations. Many world-renowned Kpop stars are managed by YG, together with Large Bang, Blackpink, Winner, iKon, AKMU, and Treasure. YG has immense potential to develop digital belongings, together with NFTs, utilizing its Mental Property (IP) rights in a variety of enterprise sectors.

NFT, which stands for non-fungible token, is a novel digital token that permits artists to share their content material in a novel method. The evolution of NFTs is paving the best way for a paradigm shift within the music and KPOP trade by serving extra than simply consumption functions to followers.

KPOP has been on the forefront of the Korean Wave, attracting hundreds of thousands of followers world wide. It’s anticipated that the MoU with Binance will enable YG to extra actively broaden its improvement within the NFT market.

Binance NFT is a multi-chain platform that makes use of the PoSA (Proof of Authority Stake) community, a consensus protocol protocol that’s extra environmentally pleasant and energy-efficient than bitcoin. Creating NFTs in an eco-friendly method is without doubt one of the concepts that Binance and YG emphasize in the course of the collaboration.

bo kyung hwangoThe Chief Govt Officer (CEO) of YG stated: “As a KPOP chief, we plan to repeatedly construct an progressive and eco-friendly NFT ecosystem. The collaboration with Binance provides YG entry to scarce and enterprise alternatives. Invaluable content material. We additionally hope that it additional strengthens the bond between followers and artists.”

helen excessiveBinance NFT International Head stated: “YG is without doubt one of the most well-known world leisure firms on the planet. Each Binance and YG will try to additional their management of their respective fields. Now that the 2 corporations have joined forces We will count on to construct a robust cooperative relationship. We hope this can help the expansion of the worldwide blockchain ecosystem, and drive mainstream adoption of latest belongings corresponding to NFTs for a brand new consumer base.”

Helen added: “Binance will work intently with YG to create an eco-friendly ecosystem for NFTs. YG is a world leisure company with world affect, and we imagine it is very important promote using sustainable blockchain platforms. “

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