Fujifilm’s new Fujicolor 200 seems like a Kodak Gold 200 in disguise


Fujifilm launched a brand new Fujicolor 200 movie in December, however astute movie followers seen one thing uncommon concerning the curve diagram in its datasheet: particularly that it regarded very acquainted to the Kodak Gold 200.

The Fujifilm Fujicolor 200 which was initially launched in 2019 has a very totally different specification than this new variant which was simply launched in December of 2021. The packaging has additionally been modified.

Fujifilm Fujicolor 200 Old Vs New Packaging
Left: rear Fujicolor 200 packaging. Proper: New Fujicolor 200 packaging as of December 2021.

As seen by the analog Reddit neighborhood, a comparability between the brand new specification sheets for the December 2021 launch of the Fujicolor 200 and the Kodak Gold 200 exhibits that the spectral sensitivity curves for every are remarkably comparable:

Left: Fujicolor 200, December 2021. Proper: Kodak Gold 200.

Under is the spectral sensitivity curve for the Fujicolor 200 produced earlier than December of 2021:

Fujicolor 200 before 2021

When reached for remark, Fujifilm states peta pixel that it not solely modified the packaging to attraction to a youthful viewers, however acknowledged that it really works with companions to fabricate its merchandise, which definitely makes it doable that the 2 movies are one and the identical. . That stated, the corporate didn’t immediately reply to a request for affirmation.

Under is the total assertion from Fujifilm peta pixel,

With the welcome change in market demand for colour movie pushed by youthful generations (ie, GenZ/Millennials), together with the invention and resurgence of movie images, Fujifilm will introduce the up to date launch of “Fujifilm 200” (ISO200 Colour Movie) in December 2021. Please do. In single roll and three packs.

To deal with the brand new audience for client movie, Fujifilm has up to date the movie’s packaging to attraction to a Gen Z/Millennial viewers. The packaging of the brand new product contains celebrating mates and having enjoyable – conditions of utilizing movie to seize on a regular basis moments.

Fujifilm works with a pool of valued companions all over the world as a part of the manufacturing course of to make sure that we are able to proceed to ship top quality imaging merchandise to thrill prospects.

Fujifilm is happy to proceed the legacy of analog images and movie so that each one generations can expertise the enjoyment of images.

as famous by cosmophotoFujifilm has struggled to satisfy market demand for colour damaging movie because the medium has grown in reputation over the previous a number of years on account of a provide crunch led to by the coronavirus pandemic. . Fujifilm additionally stopped manufacturing of the movie in the beginning of the pandemic, however remained dedicated to promoting the movie.

Fujifilm’s new CEO has publicly said that he desires to stay within the digital camera area, however has additionally allotted vital firm assets to healthcare. In June 2021, Fujifilm invested $850 million in its biotechnology division, and on July 1, it closed its massive Greenwood, South Carolina manufacturing facility, which primarily produces printing plates, inks, paper and a spread of disposable cameras. was liable for.

The brand new Fujifilm Fujicolor 200 is presently out there in a single pack for $7 and a three-pack for $19.



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