India Good Residence Safety Digital camera Market grew 116% year-on-year in Q2 2022; Xiaomi, Tapo, Imou Lead


  • Xiaomi led the market in Q2 2022 (April-June) with 38% share.
  • Tapo recorded the best year-on-year progress of 153% and secured the second place with 27% share in Q2 of 2022.
  • Imou took third place with a 9% stake pushed by its Ranger chain.
  • EZVIZ maintained its place within the high 5 listing for the third consecutive quarter.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Seoul, Buenos Aires – August 5, 2022

In line with the most recent analysis by Counterpoint, India’s good dwelling safety digicam market grew by 116% year-on-year and seven% QoQ within the second quarter (April-June) of 2022. Good Residence IoT Service, This progress was pushed by elevated client curiosity, larger concern for security, a shift from conventional safety cameras, and the promotion of selling of manufacturers by reductions and promotions.

India Smart Home Security Camera Share, Q2 2021 Vs Q2 2022, Counterpoint Research

Commenting on market developments, Analysis Analyst Varun Gupta stated, “The rising client curiosity in good dwelling safety cameras is the results of a wide range of elements, together with ease of use, availability and affordability of good options. Customers are extra involved about safety inside their premises, and these units present such options. which helps them to observe their environment.The value of those units has been the important thing to the success of the good digicam market as a lot of the manufacturers

From a model perspective, Gupta stated, “The market appears consolidated as the highest three manufacturers garnered 74% share in Q2 2022. A push in the direction of offline retail channels by main manufacturers reminiscent of Xiaomi, EZVIZ, Imou, Qubo and CpPlus WS. Safety Digital camera 360hey By Xiaomi within the second quarter of 2022 is the best-selling mannequin for the model and within the general market. Tapo posted the best annual progress in Q2 of 2022 resulting from its large portfolio and value-for-money choices. The emu jumped to 3rd place within the second quarter of 2022, from fifth within the second quarter of 2021, pushed by reasonably priced merchandise within the 2,000-INR 2,500 ($25-$32) worth band. Extra manufacturers give attention to creating client consciousness by offline channels. Nevertheless, a lot of the gross sales have been nonetheless carried out on-line. ,

Commenting in the marketplace outlook, senior Analysis Analyst Anshika Jain “The good dwelling safety digicam market is predicted to develop by over 50% in 2022 as manufacturers proceed to make these units accessible offline, particular low cost schemes and launch of value-for-money units. As well as, we additionally anticipate the entry of recent manufacturers to make their place on this untapped market. When it comes to purposes, from working professionals following the routine of make money working from home through the pandemic to work in places of work once more The indoor safety digicam market will see a increase because of the demand to launch. The safety of senior residents can even improve the demand.’

“The most important obstacle to mass adoption of those cameras is an absence of client consciousness. To be able to higher market these merchandise, manufacturers need to give attention to establishing expertise zones and offering some type of bundled providing with different good dwelling merchandise. There’s a must be centered,” Jain stated.

India Smart Home Security Camera Share, Q1 2022 vs Q2 2022, Counterpoint Research

  • Xiaomi Shipments doubled within the second quarter of 2022 resulting from elevated demand for dwelling safety cameras and improved model outreach by promotional occasions. Xiaomi is planning to carry new SKUs within the present worth section and has include Xiaomi Digital camera the viewers, a helpful and easy standalone laptop computer digicam app for MS Home windows. It permits customers to file movies, take snapshots and multi-camera views on a single display screen.
  • tapo TP-Hyperlink jumps to second place once more after Q2 2021 27% share, The model has persistently centered on the net market and its C200 machine has been the best-seller for the model in current quarters.
  • imou by Dahua Applied sciences a . reached third place with 9% share for the primary time. The Ranger collection of indoor cameras has been its hottest collection. The units provide AI human detection and good monitoring for larger management of the indoor surroundings.
  • Ezviz by Hikvision fell from second place in Q1 2022 to fourth place in Q2 2022. It has launched the C1C-B indoor digicam with good options like movement detection, user-friendly sound alerts and two-way discuss.
  • cubo by Hero Electronics within the second quarter of 2022 a . ranked fifth with 6% share, It’s specializing in native manufacturing. Its hottest units are the Residence Cam 360 Indoor Digital camera and Good Outside Digital camera.
  • my true type Registered A 74% year-on-year Your Residence Cam 360. Development in Q2 of 2022 resulting from good efficiency byhey, The model is increasing its offline presence and is predicted to refresh its portfolio quickly amid robust demand.

Different Rising Manufacturers

  • Zebronics maintained its place within the high 10 however a . with decline of 3% yr over yr In Q2 2022. It’s providing a value-for-money machine within the sub-INR 2,000 vary. Good Cam 100 is its hottest machine.
  • cPlus there was one 1.5% share In Q2 2022. Its E21A Ezykam, a Made-in-India product, did effectively within the on-line market. Nevertheless, the model is increasing its presence within the offline market by leveraging its established surveillance enterprise.
  • D-Hyperlink Enhanced 22% YoY Because of the good efficiency in Q2 2022 by its DCSP6000LH dwelling digicam, which gives portability, movement and sound detection.

background

Counterpoint Expertise Market Analysis is a worldwide analysis agency specializing in merchandise within the TMT (Expertise, Media & Telecommunications) trade. It providers main know-how and monetary corporations with month-to-month studies, custom-made initiatives and detailed evaluation of the cell and know-how markets. Its lead analysts are seasoned specialists from the hi-tech trade.

Analyst Contact:

Varun Gupta

anshika jain

Counterpoint Analysis
press (at) counterpointresearch.com

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