Ok-pop large SM Leisure types three way partnership with AmazeVR to supply immersive VR concert events for the Metaverse


Los Angeles-based digital actuality live performance platform AmazVR has signed a three way partnership take care of Ok-pop large SM Leisure and Studio Kwangya, SM Leisure’s new Metaverse content material manufacturing home.

Collectively they may launch a three way partnership referred to as Studio A, which will probably be based mostly in Seoul, South Korea.

The information follows AmazeVR’s $15 million funding spherical in January, which it referred to as a “imaginative and prescient for VR concert events.”

SM Leisure is without doubt one of the largest leisure corporations in South Korea and has been instrumental within the world emergence of Ok-pop for the reason that agency’s founding in 1995.

AmazeVR says it’ll convey its VR live performance creation instruments to Studio A JV, together with customized 3D VR digital camera and stage setup, Unreal Engine-based VR VFX instruments, and AI modules to automate handbook duties.

The concert events will probably be distributed completely via AmazeVR’s VR Music Metaverse service and SM’s VR Metaverse service.

Lately, SM’s new lady group Espa has made its debut in each actual life and the metaverse.

SM signed a take care of Warner Data in early June 2022 and performed their first US reside present at Coachella 2022.

Different artists on SM’s roster embody NCT, Tremendous Junior, Ladies’ Era, Shiny, EXO, Pink Velvet, SuperM, TVXQ and BOA.

Elsewhere, AmazeVR claims it “gratuited followers this summer season” throughout a US-based VR live performance tour with Megan Thee Stallion.

A VR live performance efficiency at collaborating film theaters featured a multi-song set utilizing VR headsets.

“SM is happy to increase our market to incorporate Metaverse content material for artists utilizing AmazeVR’s industry-leading VR applied sciences and proprietary live performance creation instruments.”

Sung-Su Lee, SM Leisure

Sung-Su Lee, CEO of SM Leisure, stated: “SM is happy to increase our market to incorporate Metaverse content material for artists utilizing AmazeVR’s industry-leading VR applied sciences and proprietary live performance creation instruments.

“We now have nice curiosity on this market and we see alternative within the metaverse for our artists. AmazeVR shares the same imaginative and prescient for this subsequent era of music.”

“Our three way partnership partnership with SM Leisure will ship mesmerizing, absolutely immersive VR concert events that includes mega Ok-pop stars.”

Steve Lee, AmazonVR

AmazVR Co-CEO Steve Lee stated: “Our three way partnership partnership with SM Leisure will ship mesmerizing, absolutely immersive VR concert events that includes mega Ok-pop stars.

“By no means earlier than have followers been in a position to expertise their favourite artists in such an intimate and private manner. Get able to witness charming choreography because the music involves life with followers taking heart stage.”

“We’re thrilled with the prospect of working with SM to collaborate with Ok-pop and different Asian artists, in addition to different Asian music corporations, via our new partnership.”

Ernest Lee, AmazonVR

AmazVR Co-CEO Ernest Lee stated: “We’re thrilled with the prospect of working with SM to collaborate with Ok-pop and different Asian artists, in addition to different Asian music corporations, via our new partnership.

“They’ve influenced Ok-pop globally, uniting the music {industry} throughout the continent, and bringing distinctive and energetic performances to audiences all over the world.

“We’ll see some phenomenal VR concert events.”

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