The movie holder wanted to digitize the unfavourable had 20,000 gross sales


April 25, 2022

The Important Movie Holder (EFH) Package – an easy-to-use equipment that helps you digitize your movie images – has shipped its 20,000th unit lower than two years after launch.

EFH was initially a lockdown venture from electronics engineer and hi-tech firm director Andrew Clifforth, with the primary required movie holding unit shipped in February 2020.

Information of the brand new gross sales milestone comes a yr after, simply 14 months after we went on sale in Might 2021, we reported that the Important Movie Holder broke the ten,000 gross sales barrier.

Now, simply 11 months later, gross sales have doubled to twenty,000.

Andrew Clifforth defined, ‘I discovered my flatbed scanner to be disappointing, because the outcomes had been fairly random. I did some analysis and located that you would be able to digitize the unfavourable with a digital digital camera and the remaining transfer on from there. On the time, a masterfully manufactured unfavourable provide movie service, which supported 35mm and 120mm format movie, would have value round £1400 in complete, which I felt was one thing to do with the duty of protecting the unfavourable utterly flat. It was costly.

Learn our assessment of the Important Movie Holder Package

The Essential Film Holder is currently available in 35mm or 120 formats or 35mm and 120 kit .  available in

The Important Movie Holder is at present accessible in 35mm or 120 codecs or 35mm and 120 equipment . accessible in

a easy resolution

EFH goals to supply a easy, economical resolution for putting movie strips on prime of a lightbox in order that they are often laid flat and completely aligned with the digital camera for taking pictures and digitization.

The design is easy – 4 nook posts maintain the elements collectively, with a thick translucent diffuser on the base to make sure even illumination.

V3.2 Improve

Just lately upgraded from V3 to V3.2, the Important Movie Holder is additional optimized to attain the perfect efficiency when it comes to protecting your negatives ultra-flat and an ideal alignment along with your digital digital camera.

Andrew Clifforth revealed, ‘It’s kind of of steady enchancment quite than being overly revolutionary, so V3.2. Principally, you need to use a low key set-up and you need to use a large angle macro lens for scanning. Principally the geometry of the design allowed for a 60mm+ macro lens. Over time, the older Nikon AI 55mm Micro and the newer (Crop DX) 40mm AF-S Micro lenses have turn into well-liked for scanning cameras – in all probability as a consequence of the truth that you’ll be able to decide these up on eBay for lower than £100 , and they’re simply tailored for mirrorless cameras. To finest accommodate these, the masks dimension must be adjusted by a number of mm (actually) to create the right angle. The 35mm masks had been modified to v3.1 some time again, after which v3.2 brings the 120 masks in line.’

Essential Film Holder with 35mm Slide

Important Movie Holder with 35mm Slide

vary of masks

One is a ‘information layer’ for 35mm masks and one is for 120 format masks.

EFH is now accessible in virtually each 120 recognized codecs (645, 6×6, 6×7, 6×9, 6×12 and 120 by transparencies, with and with out edge borders from 35 mm (together with XPAN and 35 mm slides) codecs. ), so the vary of different masks for Important Movie Holder is intensive.

Andrew Clifforth additionally advised the AP {that a} 4×5 model of Important Movie Holder can be launched, ‘Within the coming few months. I all the time described myself as H1, 22, so till the tip of June this yr, but it surely actually is dependent upon different issues. The beta variations have been round for some time with three 4×5 customers and I’d anticipate one other spherical of ultimate changes, then the launch course of to start. Based mostly on the suggestions I’ve acquired, there’s a very vital demand for this 4×5 product, so I would like it to be good when it’s launched.

new movie inventory

With the looks of recent movie shares – such because the Kodak Gold 200 in 120 format, Cinestill 400D movie in a number of codecs and the crowdfunded Fugufilm 400 slide movie – there appears to be a present increase within the recognition of movie pictures.

Andrew Clifforth commented, ‘Product efficiency is a given nowadays. Nevertheless, I do know that for many individuals, pricing is equally vital. Spending lots of and even 1000’s of kilos for a film holder would problem the bulk. So, I’ve labored exhausting to maintain the Important Movie Holder worth on the unique launch degree, with single-format variations beginning at simply £73, and multi-format kits at £90, in order that extra individuals should buy it. to be inspired. His experimentation with movie pictures.’

easy-to-use essential film holder

easy-to-use important movie holder

extra extensively accessible

In addition to being accessible immediately from the Important Movie Holder web site, the EFH is now accessible from a variety of European retailers, together with Retro Cameras in Belgium, together with US resellers, ‘To be introduced very quickly.’

The Important Movie Holder is in use in additional than 75 nations and its inventor Andrew Clifforth advised the AP, “Remarkably, the important movie holder is managed solely by me and my companion Alison – we’re nonetheless dealing with every little thing ourselves. We nonetheless hand-assemble and totally film-test each single unit earlier than sending it to clients or resellers.’

You may try a assessment of an important movie holder by Pushing Movie @pushingfilm under…

Important Movie Holder Package – Key Factors

  • The masks sits above the diffuser for medium format movie and under one for 35mm strips.
  • A cotton drawstring bag is supplied to maintain the components you aren’t utilizing clear and secure
  • The EFH-01 (35mm) and EFH-02 (120) variants are £73 every. belong to
  • £90 EFH-09 equipment helps each 35mm and 120 movie codecs

Get extra data…

To study extra about Important Movie Holder’s capabilities, go to www.clifforth.co.uk. go to


Associated Articles:

Important Movie Holder Package: AP Overview

Simple holder to digitize unfavourable breaks gross sales goal

Kodak Gold 200 returns in 120 format

Cinestill 400D movie will likely be accessible in a number of codecs

Fugufilm 400 – the primary utterly new slide movie since 2005

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