Twice of ‘The Feels:’ JYP, We’re Again! , new college


Okay-pop file label JYP returns to the US marketplace for the primary time in 9 years. Their woman group TWICE entered the Western market on 30 September with their first authentic English single, “The Feels,” a music in regards to the emotions of younger love.

The nine-member South Korean-based woman group consists of Jihyo, Nayeon, Jeongyeon, Daehyun, Chaeyoung, Momo, Mina, Sana and Tzuyu.

The melody of “The Feels” is nice due to its upbeat tone, which skillfully captures the anticipation and melodrama that comes with youthful romance. As well as, its quick tempo, danceable beats and English lyrics make it an awesome place to begin in fantasy or Okay-pop usually. Because the music was made for an English-oriented radio viewers, it panders to a demographic that might in any other case be unaware of comparable international artists like them.

Attributable to their signature type and the way in which it was tailored for Western nations, TWICE’s effort is not like most different Okay-pop teams that attempt to purpose for an American viewers. Different main teams normally change their type when singing English songs. For instance, BTS’s English tracks are normally blissful, dance-oriented songs like “Dynamite” and “Butter”. As compared, his Korean tracks embody songs about dying, such because the COVID-19 pandemic with “Butterfly,” or “Life Goes On.” The identical idea of fixing the group’s type primarily based on language might be utilized to MONSTA X, which produces edgy Korean music similar to “Alligator”, which is mixed with attractive R&B English songs similar to “One Day”. Is. With so many teams making an attempt to cater to Western audiences, and normally having to alter their type to take action, it is comforting to know that TWICE can keep true to their roots and ship a cohesive type. can sing in any language.

Picture supplied by Youtube/Republic Information/JYP Leisure

The music video, launched at the side of the one, provides to the youthful temper because it depicts the members getting ready and performing for a promenade. The music video exhibits how the group has modified since its formation in 2015. It is extra mature than his early hit movies like “Coronary heart Shaker” and “Likee,” however nonetheless manages to stay brilliant and idealistic. This modification in tone might be seen within the member’s clothes, which isn’t as brilliant and easy because the music video talked about earlier. Nonetheless, regardless of the shortage of flashy clothes, the surroundings proven within the video is vibrant, serving to the members to face out and their actions simple to comply with. This deal with optimism and youthful love locations the group in stark distinction to their contemporaries. For instance, different teams, similar to fellow labelmates ITZY and YG’s BLACKPINK, are likely to have extra edgy and darker ideas. Whereas some might criticize the choice to go together with a contented music video, whereas others deal with being as darkish and edgy as attainable, others might discover it useful. In any case, it provides the group a comparatively distinctive perspective that few are prepared to do on this period. It additionally helps to enchantment to those that don’t love the awful music movies put out by different teams.

Twice’s first authentic English single was a relative success, with its music video receiving 15.5 million views inside its first 24 hours on YouTube. To advertise the music, the group unveiled the #GetTheFeelsWithTWICE dance problem and carried out it on varied discuss exhibits together with “The Tonight Present with Jimmy Fallon” and “Good Morning America”. On the finish of the video, a poster indicated that the group would launch their subsequent album in November, with a world tour to comply with. It at the moment peaks at quantity 83 on the Billboard Sizzling 100.

Different English-based songs in TWICE’s catalog embody translations of their Korean hits “Extra and Extra,” “I Cannot Cease Me,” and “Cry for Me.” In addition they launched a canopy of the Jackson 5 songs “I Need You Again” and “What You Ready For”, an authentic English music that was not launched as a single.

Their Korean and Japanese discography contains songs similar to “Like OOH-AHH” and “Good World”. Those that need to have handy entry to those songs should purchase three installments of the #Twice sequence, a set of albums that includes 5 of his hit songs sung in each Korean and Japanese. The excessive variety of singles on these data makes them higher worth for cash than their studio albums, which include just one or two singles. Nonetheless, his latest Korean singles, in addition to his whole Japanese output, usually are not a part of this sequence. His new music might be discovered within the studio album; Try compilations of his outdated songs.

Picture supplied by JYP Leisure

General, TWICE’s “The Feels” delivers a bubbly, high-energy monitor designed for the US market. Hopefully, this music will lastly give his file firm the success in America it has been eager for after greater than a decade of making an attempt.

Bailey Kantantham is an Leisure Contributing Author. He might be contacted at bkanthat@uci.edu.



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