YG Leisure opens fan-focused cultural house within the digital world to ask international followers


[Courtesy of YG Entertainment]

Seoul – South Korean leisure powerhouse YG Leisure has opened a digital clone of “The Sam”, a fan-focused cultural house designed to supply particular treats to international followers who stay in western Seoul. In a procuring and tradition district close to the corporate’s headquarters.

Located proper subsequent to the YG constructing, Sam has a restaurant, a merchandise retailer and a small exhibition corridor. It offered a one-stop expertise of Okay-pop tradition to the guests. Fortunate guests could have the prospect to get pleasure from their drinks and actions within the “identical” location as well-liked Okay-pop stars.

YG opened the cultural house in June 2021, however has been out of use for nearly 5 months as a result of strict social distancing tips. Utilizing Zepeto, a Metaverse platform operated by South Korean net companies large Naver, YG opened the digital model of SamE to ask international followers, who can roam its cafes and merchandise shops or take heed to music from YG artists similar to BLACKPINK. can benefit from the video.

The metaverse is a digital world that may be accessed utilizing a smartphone, PC or digital actuality headset. Every consumer is represented by a person character referred to as an “Avatar”. Within the Metaverse model of Sam, customers should buy the unique outfit that BLACKPINK wore on the 2019 Coachella Valley Music and Arts Pageant, an annual music and humanities pageant held in america.

“We’ll present differentiated companies for our international followers utilizing a Metaverse platform that follows the massive pattern within the face-to-face period,” YG stated in an announcement on November 9.


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